WEB 101
10 KEY TIPS FOR A GREAT LANDING PAGE
Being one of the first things a visitor will read, the landing page headlines should not confuse or bore, but interest the visitor to take a closer look.
Addressing a specific point that is related to the content of the website will catch a reader’s attention more than having a vague and uninteresting headline. |
After a visitor reads the headline, it is crucial that they know what to do next. In the case of Firefox, when they changed their call-to-action from “Try Firefox 3” to “Download Now – Free”, it outperformed the original by 3.6% and boosted the confidence level of over 99% resulting in more downloads. |